La Russa v. Twitter – Update on the Update – Not Settled!

One of the big stories on Friday was that Twitter had settled with La Russa over his trademark lawsuit.  This was surprising news considering lots of blogs had carried the inital story and the consensus was that La Russa had no basis for his suit.  Thankfully there is another update.  Twitter is reporting that they did not settle with La Russa and that the AP story is untrue.

La Russa said Friday that Twitter has agreed to pay legal fees and make a donation to his Animal Rescue Foundation.

As opposed to:

Reports this week that Twitter has settled a law suit and officially agreed to pay legal fees for an impersonation complaint that was taken care of by our support staff in accordance with our Terms are erroneous. Twitter has not settled, nor do we plan to settle or pay.

It is good to see that Twitter did not establish dangerous precedent by giving credence to the claims made by La Russa and his attorneys. Conversely it is sad to see that the AP and/or La Russa misreported the facts.

Makes me wonder who is going to want to pay for AP content

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Eric Goldman and Brand Spillovers

Today I get to register for classes for next semester! I am very excited about my last year of law school as I will be taking almost entirely elective classes. One of the classes I am excited about is Eric Goldman’s Cyberspace law class. Prof. Goldman is the director of the High Tech Law Institute at Santa Clara, a prolific blogger, and a well liked professor. While this will be my first class with Prof. Goldman, I have followed his blog for years and have attended some of his presentations (including one on the legal issues of blogging.)

Last week Prof. Goldman released the final version of his brand spillovers paper (available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1324822 ). I had read and cited an earlier version of the paper in my comment on the Rescuecom decision at Likelihood of Confusion.

I believe Prof. Goldman does an excellent job of describing the dichotomy between how traditional retailers profit from brand spillover while avoiding liability, whereas online intermediaries performing similar functions are often held liable. Prof. Goldman describes how both traditional retailers and online intermediaries are search cost managers and how their decisions on how to organize brands/trademark affect searches. Prof. Goldman argues that the end results in both situations is currently the best alternative available and thus a new policy on online intermediaries trademark liability is needed.

I highly recommend you read the paper for yourself.

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Yahoo v. NFL Players Association, Inc.

yahooffMy initial reaction to the news of yahoo filing suit against the NFLPA was shock. Shock that this wasn’t already an established issue in Yahoo’s favor. (In fact I had just talked to my dad the day before about how courts had held sports statistics as facts when we were discussing the Seinfeld Aptitude Test case.)

However the NFLPA’s alleged threat to file suit against Yahoo  and the decision in their favor (Gridiron.com, Inc. v. Nat’l Football League, Player’s Ass’n, Inc., 106 F. Supp. 2d 1309, (S.D. Fla. 2000)) made me realize the issue was far from established. Similarly Yahoo’s decision to file in Minnesota (far away from it’s Sunnyvale headquarters) is now obvious as well. The court in Minnesota has already decided a similar case in CBS Interactive Inc., v. NFLPA, Inc.

Unfortunately I don’t have hours and hours to dissect the courts’ differing decisions. However a quick review of both decisions revealed the following:

In CBS the MN court found that the 8th circuit court’s precedent in CBC v. MLBPA applied to the facts of the case.* The NFLPA fought the summary judgment motion on a number of procedural ground but no substantive grounds. Thus after finding none of the procedural grounds persuasive the court granted CBS’ summary judgment motion with little analysis. The court did note that:

The printouts of CBS Interactive’s website fail to demonstrate specific facts that support the assertion that the manner in which CBS Interactive presents the package of player information could give the false impression of an endorsement. The manner in which the information appears does not demonstrate or imply any connection between the players and the advertisement such that one could mistakenly believe that an endorsement is being made.

Put simply since the player’s information in connection with the fantasy football website is not an endorsement.

In Gridiron.com the court made the opposite conclusion:

Plaintiff uses these players to promote their websites in order to solicit third party advertisements. The websites, in and of themselves, are products, based on certain comments made by Plaintiff, the interpretation of the GLA by the NFLPA and the NFL Players, and by the plain meaning of the term describing the aggregation of the Players’ sites and the fantasy football game. The cases cited by Plaintiff do not stand for the proposition that a website is not a product.

Thus the court in Gridiron found the player’s information on the websites an endorsement. Additionally the court found that Gridiron’s use was not protected by the first amendment.

MLB Ad Parody

MLB Ad Parody

Plaintiff seeks to utilize the players it contracts with to use their images and have them perform functions that go way beyond merely conveying the news...Plaintiff actively sought out and obtained over 150 NFL Player’s publicity rights, and now argues that the information the websites produce are entitled to Free Speech protection. Plaintiff’s argument is not persuasive.

So what do you think? Are fantasy sports sites’ use of players’ statistics, biographical information, and images endorsements or relevant factual information?

One final note in CBS the NFLPA argued that “it is not clear whether the public’s interest in football statistics is equal in degree to the interest in baseball statistics, and, therefore, ‘there may be . . . weaker First Amendment interests at stake in this case.’” I would love to see MLB try and turn this into an advertising campaign. Even the NFLPA thinks baseball is better ….

* For a detailed analysis of CBC v. MLBPA see 121 Harv. L. Rev. 1439

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Tony La Russa sues Twitter — but why?!?!

As I am sure you have already heard Tony La Russa, the coach of the St Louis Cardinals, has sued Twitter over an unauthorized account using his name. The question I want to know is why? After reading the complaint I am none the wiser. In fact, I am more convinced that this lawsuit should not have been filed and Mr. La Russa ought to fire whomever advised him to file this suit.

For starters, lets assume that the account is likely to cause confusion and did cause mental anguish and distress. The screenshot of the damaging twitter account shows that it had 4 followers. Compare that to the thousands of tweets now detailing the lawsuit. By filing the lawsuit La Russa and his attorneys have brought considerably more attention to posts allegedly damaging La Russa’s reputation. One would assume this was not the intent of the lawsuit (although it was a easily foreseeable result.)

Furthermore, reports indicate that Twitter has been responsive to celebrity requests to remove fake pages. Thus a simple request to Twitter is likely to have resulted in the removal of the page with much less fanfare. While one report indicates that La Russa did ask for the page to be taken down, the complaint makes no such allegation. In my opinion given the detailed nature of the complaint it is unlikely that such a key fact would have been omitted.

Even worse, the screenshot attached to the complaint also reveals that the page was clearly labeled a parody. This weighs heavily against a finding of likelihood of confusion, raises serious fair use issues, and in my opinion raises issues of fraud in the complaint. The complaint alleges that the statements “are impliedly written by Plaintiff himself.” I don’t understand how they could be impliedly written by La Russa when the page explicitly indicates they aren’t.

Additionally, the complaint also argues agency theory with respect to the creator of the page and Twitter. While I only have one semester of Business Organization under my belt, I am hard pressed to believe that an agency theory between the account creator and twitter will hold up in court.

Finally, I am confused why the complaint was filed in San Francisco Superior Court rather than federal court given it was filed on the basis of federal trademark statutes. Perhaps it was to try an avoid Judge Kozinski . (See Mattel Inc. v. Universal Music International for Kozinski’s take on trademark’s and parodies.)

In my opinion, this is another example of a poorly thought out, poorly drafted complaint which will likely cause more damage to the attorney’s client than the alleged cause of action.

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Universal Music and Creative Accounting

Thanks to TechDirt I recently discovered THR, Esq. an Entertainment and Media Law blog which has quickly become one of my new favorites.
Yesterday’s post is about the lawsuit recently filed by Cher against Universal Music alleging breach of contract. Essentially Cher alleges that Universal hid international royalty payments by funneling money through intermediary corporations.
Allegations of creative accounting are rampant in both the music and movie business but lawsuits have been rare (or at least successful ones.) It will be interesting to see whether there is merit (and more importantly proof) behind Cher’s allegations. (Universal’s spokesman denied all claims.)

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Sotomayor and IP Part 1: Castle Rock v. Carol Publishing

In an attempt to understand the Supreme Court nominee’s take on IP law, I have re-read her decision in Castle Rock v. Carol Publishing (written when she was a district court judge.) Hopefully Sotomayor’s analysis of this difficult case (I believe it is a close call on the fair use issue) will be informative of her stance on IP.

For those that don’t know (or remember) Castle Rock involved the publishing of the Seinfeld Aptitude Test (SAT) a trivia book published without authorization.

Originality of Seinfeld – Carol Publishing claimed they were not reproducing original expression but rather “uncopyrightable facts about the Seinfeld show.” Sotomayor held that the facts depicted in a Seinfeld episode are fiction and thus original creation.

“In other words, by copying “facts” that plaintiff invented, SAT “appropriate[s] [plaintiffs] original contributions.”

Sotomayor found support for her conclusion in NBA v. Motorola where the 2nd circuit held that basketball stats were facts and thus protected by the Copyright Act in part because “[u]nlike movies, plays, television programs, or operas, athletic events have no underlying script.”

Fair Use
Purpose and character of the use:
Sotomayor held that the purpose of the SAT fit the non-exclusive purposes that §107 identifies as fair use. (this is one of the only points the 2nd circuit disagreed with her on. Therefore I believe this analysis is particularly insightful as it demonstrates a departure from the status quo.)

She held:

Though it may be “extravagant” to characterize SAT as a work of criticism or comment, the Court “must be alert to the risk of permitting subjective judgments about quality to tilt the scales on which the fair use balance is made.” Twin Peaks, 996 F.2d at 1374. Surely a text testing one’s knowledge of Joyce’s Ulysses,or Shakespeare’s Hamlet, would qualify as “criticism, comment, scholarship, or research,” or such. The same must be said, then, of a text testing one’s knowledge of Castlerock’s Seinfeld. Id. (“A comment is as eligible for fair use protection when it concerns ‘Masterpiece Theater’ and appears in the New York Review of Books as when it concerns ‘As the World Turns’ and appears in Soap Opera Digest.”)

Sotomayor’s analysis indicates a broad view of comment/criticism.  This is in line with a broad finding of fair use and heavy first amendment protection.

Transformative:
Following the Supreme Court decision in Campbell Sotomayor holds that the SAT is itself an “original creation” and adds something new to Seinfeld. She again appears to take a wide view of fair use:

Put differently, the analysis properly focuses upon whether “the new work merely ‘supersedes the objects’ of the original creation, or instead adds something new, with a further purpose or different character, altering the first with new expression, meaning, or message.”

Following this focus Sotomayor  holds that the SAT by posing trivia questions is an original creation. However, Sotomayor diminishes the importance of this holding by disclaiming that a transformative work can still infringe (citing derivative works infringing on originals.)  Sotomayor adds that the issue of whether a work is transformative is most important where it is not (and thus should be rejected from further fair use consideration.)

Commercial Endeavor:
Sotomayor states that SAT’s commercial nature “tempers, if only slightly” a finding of fair use.  Again citing Campbell Sotomayor recognizes that almost everything in the US is published for profit and thus a finding of a commercial endeavor is of little consideration to a finding of fair use.

Substantiality of the Portion Used:
Sotomayor analyzes both the amount and substantiality of the work used with reference to Seinfeld as well as the amount of the SAT consisting of Seinfeld material.  Furthermore Sotomayor holds that:

The Court’s determination that SAT is substantially similar to Seinfeld “so as to be prima facie infringing should suffice for a determination that the third fair use factor favors the plaintiff.”

While Sotomayor holds that Carol Publishing appropriated the most important elements of Seinfeld, she again minimizes the importance of her conclusion:

Because a finding of substantial similarity is a prerequisite to a prima facie claim of infringement, such a finding cannot negate the possibility of fair use. Otherwise, the fair use provision of the Copyright Act would amount to little more than a false promise of a viable defense; there would be no real chance that a prima facie case of infringement could ever be negated by a showing of fair use. The first three factors of the fair use analysis, then, suggest a somewhat unsatisfying result; plaintiff has an advantage, but one that is hardly compelling or dispositive.

(The Second Circuit court takes a different analysis of the 3rd fair use factor.  They hold that the question of substantiality is in relation to the purpose of the work and thus since the purpose of the work is “entertainment, not commentary” the amount and substantiality of the use must weigh against fair use.  Interestingly both analyses minimize the substantiality of the portion used factor based on an early finding essentially making the third fair use factor unnecessary.)

Affect on Potential Markets:
Sotomayor cites the Supreme Courts opinion in Harper that the “effect on the market for the copyrighted work is undoubtedly the single most important element of fair use.”  This is important in that it minimizes the courts retreat in Campbell “[a]ll [factors] are to be explored, and the results weighed together, in light of the purposes of copyright.”  Thus it appears that while minimizing the commercial nature of the work in the first factor she places more weight on the commercial effect. In a footnote Sotomayor explains her position stating that

Given the vigor with which the Supreme Court has emphasized this factor in the past, this Court hesitates in adapting the Second Circuit’s dicta. In any event, because neither party has any considerable advantage through the Court’s consideration of the first three fair use factors, the effect on the potential markets-however important it is relative to the remaining factors-will be determinative in this case.

While Sotomayor holds that the book compliments Seinfeld in that it is only valuable to a regular viewer of the program (and thus is not replacing the original), she still finds that the SAT has a deleterious effect on the potential market:

A Seinfeld trivia game is not critical of the program, nor does it parody the program; if anything, SAT pays homage to Seinfeld. The market for such works is one that should properly be left to plaintiff’s exclusive control.

Sotomayor’s analysis focuses on whether the potential market is one the creators would develop or license.  Specifically Sotomayor states:

The examples of parody and criticism should serve to clarify and illustrate this proposition. By the very nature of such endeavors, persons other than the copyright holder are undoubtedly better equipped, and more likely, to fill these particular market and intellectual niches.

Thus it appears that Sotomayor believes a finding for fair under the potential market factor would require the work to be of a critical nature to the  original work.

Finally Sotomayor considers Castle Rock’s failure to enter the market for trivia books. Sotomayor states:

The Court is persuaded that there is a meaningful difference, for purposes of the Copyright Act, between a copyright holder’s failure to occupy a particular market as a matter of choice, and a failure to occupy such a market as a matter of neglect.

Interestingly this implies that if an infringer could prove that a copyright holder failed to occupy a marker out of neglect that it would weigh in favor of a finding for fair use.

Conclusions:
Sotomayor concludes on the balance that the factors weigh against a finding of fair use. Her analysis appears to reveal a broader view of fair use with respect to categories of works and whether a work is transformative. Paradoxically she states that the commercial nature of the infringing work is of little weight, and then places a large amount of weight on the effect on potential markets.  Combined with her broad view of potential markets the commercial nature of a infringing work becomes the determinative factor (especially considering she discounts the substantiality of the portion used factor.)  Thus it appears that a finding of fair use is likely only where the use is either noncommercial or criticizes/parodies the copyrighted work.

To be continued …

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iPhone, DMCA, and the EFF update

Sadly it appears that I was already behind when I posted yesterday about Apple’s rejection of the public domain book reader.  Thankfully Apple has reconsidered and approved the application.

Fortunately for people interested in controversy the story doesn’t end there.  Yesterday Apple rejected an application which linked to all EFF posts!  While there is a fair number of EFF posts badmouthing Apple and its “anti-competitive, discriminatory, censorial, and arbitrary” censorship of applications, Apple rejected the application for linking to a parody video of Hitler as a record industry exec dropping a fleeting f-bomb.  Never mind that the video is on youtube and already accessible on the iPhone from either Safari or the YouTube application.

Thankfully I am surprisingly happy with my tweaked, customized, and flashed WinMo phone, because with practices like these I won’t be getting an iPhone until Apple has no say over the applications available on the iPhone.

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iPhone, DMCA, Fair Use, and the new blog

Welcome to the new and improved runwiththelaw.com!  Sorry for the vacation from posting (you can blame law school finals – I did.)  At any rate I have migrated over to wordpress and combined my running blog with my legal blog.  So far I am super happy with it. (Once I figure out how to keep the running posts off the front page it will be perfect.)

More importantly, I missed a TON of legal stuff during finals.  While pouring through my google reader I have found a few things I have to comment on.  First update was this post over at EFF re:Apple’s iPhone policy

For those too lazy to read the link, Apple refused to approve a public domain book reader because one of the public domain books is the Kama Sutra.  (What happened to the First Amendment?)  While some people may be okay with Apple censoring their phones I am not and neither is the DMCA.

In 2006 the Copyright Office granted a 3 year exemption under the DMCA which allows users to circumvent software that lock phones to one provider.  In other words “jailbreaking” iPhones is currently legal.  However it may not stay that way for long; the Copyright Office is currently re-evaluating the exemptions (which it does every 3 years) and Apple has petitioned for “jailbreaking” iPhones to be illegal.  Thankfully organizations like the EFF have petitioned the copyright office to keep the exemption.

As a side note none of these exemptions would be necessary if users where considered owners for the purposes of the First Sale Doctrine (but that is a whole nother post.)  If corporation as “hip” as Apple are going to censor what you can do with your cell phone then this exemption is more necessary than ever.

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Clearly Record Labels Don’t Get It

In response to a recent survey which indicated that people who download pirated music pay for 10 times more music than people who don’t, EMI’s Bjor Rogstad said

“There is one thing we are not going away, and it is the consumption of music increases, while revenue declines. It can not be explained in any way other than that the illegal downloading is over the legal sale of music” (link)

I beg to differ. There are a number of reasons that while consumption is up (not even sure that is true), revenue would decrease:

  • People are downloading individuals songs rather than albums. It doesn’t take a genius to figure out that studios made more money when people had to buy $15 CDs rather than $.99 tracks.
  • Streaming music. More and more people are listening to music primarily on their computers. As a result they can take advantage of streaming music services thus decreasing their need to buy music to have something to listen to.
  • MySpace music. MySpace has become THE place that younger adults look for music. As a result a number of bands are choosing to try and do it on their own without a label. Need proof check out: trueanthem urlabel imeem etc.
  • Quality/Quantity of music available. I would argue that the quantity of quality music available through labels has decreased (perhaps as a result of all of the above.).
  • The point being that there are a number of reasons labels decrease in revenue can be explained other than piracy. Perhaps it is time that record labels stop blaming consumers and start thinking about what they can do to change their model.

    DISCLOSURE: I am an employee of trueAnthem

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    Itunes for news?

    I stumbled across a great article on twitter (thanks to @copyrightlaw) about how 3 media execs are trying to start an RIAA/Itunes for news. The writer Mike Masnick hits the nail directly on the head as far as I am concerned:

    The news is important, but people want to be able to share the news, spread the news and discuss the news — and you can’t do that when it’s behind a paywall. The very act of putting up a paywall diminishes the value of the cont

    This seems to be a concept the RIAA and more recently the AP keep missing. Intellectual Property derives its value from being shared. It is the basis for all U.S. IP law; creators are granted limited duration monopolies in exchange for sharing the information with the public. The whole point is

    To promote the Progress of Science and useful Art

    In this social media age, the value of information is directly tied to your ability to instantly share it and your opinion about it.

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    Improve the web with Nofollow Reciprocity.