Archive for category Infringement

EMI Grooveshark Update

Some of you may remember the EMI v. Grooveshark from my earlier post EMI sues Grooveshark, but what about the songwriters? Big news today is that Grooveshark and EMI have come to a licensing agreement thereby ending the lawsuit

Quick thoughts: Should EMI face sanctions for filing an infringement lawsuit merely as a means of furthering it’s licensing negotiations? Or should it be rewarded for keeping the lawsuit out of court and settling?

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The Rhetoric of Copyright Piracy

Yesterday I attended a program Leveraging Your JD in Today’s Economy put on by Santa Clara University School of Law.   At the program I reconnected with one of the presenters Shane Lunceford.  Shane remembered that I was an undergraduate Rhetoric major and recommended an article he and his brother Brett recently wrote for the Northwestern Journal of Technology and Intellectual Property.  The article, entitled Meh. The Irrelevance of Copyright in the Public Mind, considers how rhetoric affects the public perception of copyright law and how the music industry must change the discourse to gain public support and decrease infringement.

s5-1The article highlights an important part of law and society that is often over looked: without public support for a law the law will not be obeyed.  To demonstrate this point the authors describe a stretch of road in Las Vegas

it is not uncommon to see motorists on Maryland Parkway driving at 60 MPH suddenly drop their speed to 15 MPH once they enter a school zone … One part of this equation is legal—increased enforcement of the laws and stronger punishments. However, the more important reason for adherence to the speed limit in this instance is rhetorical—citizens needed a reason to believe in the law. Motorists believe in limiting speeds in school zones because they wish to avert tragedy and, more importantly, they believe that by obeying the speed limit they may realistically prevent accidents involving school children. Thus, they choose to obey one speed limit, while breaking the speed limit on either side of the school zone, despite the fact that the economic incentives are similar in each case.

The example and analysis clearly demonstrate the importance of public perception of a law on whether it is obeyed.  The article investigates this concept in light of copyright law in the music industry. Public perception of copyright law in music begins with the RIAA.  As has been repeatedly pointed out by IP enthusiasts the RIAA’s strategy of lawsuits has resulted in an extremely poor public perception problem.  The authors point out how the media’s framing of the lawsuits against roommates, students, and single parents has influenced the public’s view of the RIAA’s legal tactics.

The article goes on to suggest that

Editorial Cartoon, by Patrick Corrigan

Editorial Cartoon, by Patrick Corrigan

rather than attempting to change the law in order to change the citizen, perhaps it is time to begin looking at the citizen to see why he or she does not abide by the law. Citizens need reasons to obey laws that transcend fear of punishment; this is why the public conception of the music industry matters.

The authors point out a number of reasons why the public has not internalized copyright law.

  • Perceived low chance of being caught because “they can’t catch everyone”
  • View that content should be free
  • Perception that since time shifting in video is legal (Broadcast to VCR/DVR) than music should be too (Radio to Computer/MP3 Player)
  • Sense of identity with music to the point where it is a part of one’s identity (and therefore can’t be owned by someone else)
  • Confusion around copyright law and what is fair use

In my opinion one of the most important aspects of public perception of copyright is how the public is used to interacting with the content.  The authors describe how through radio music has been delivered to the public free of charge.  While people are used to paying money to go see a movie and even paying their cable bill to watch tv, radio has been allowing the public to listen to music for free since the early 1900s.  Furthermore between channel scanning and call in requests people are used to being able to hear the music they want to hear at any time.  Just as I have previously argued, the authors suggest that one way to overcome people’s accustom to getting music for free is to add-value.

The authors conclude by hypothesizing that for the music industry to succeed in its fight against piracy it must change the public’s perception of copyright law so that the reasons to obey the law are internalized.  To do so the authors propose that

Legislators and copyright holders must portray themselves as trustworthy. More specifically, the recording industry must appear to be treating artists and fans fairly, and legislators must appear to be acting in the public interest … copyright holders must make more compelling arguments concerning why the public should obey copyright law. If the people have a compelling narrative to follow, they will do so—whether it is true or not. The challenge, then, is not to craft better law; the challenge is to craft better rhetoric.

While there is no easy answer to the problem of piracy in the music industry, the article presents a great reminder that legal changes will not result in changes in public behavior.  Rather the music industry must focus on changing the public perception of copyright law through rhetorical discourse and add-value to purchasable copyrighted goods, to create the large change in public behavior they desire.

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Where Blogging and Branding Clash

EverydayFoodieYesterday my girlfriend alerted me to a post over at one of the food blogs she follows.  The blogger had received a cease and desist letter from a major brand alleging trademark infringement. After receiving legal advice the blogger has decided to abide the cease and desist letter despite a relatively strong legal position.

The post goes on to complain about the cease and desist tactic.  However I believe her response is one of the very reasons this tactic continues to be used where it shouldn’t be.  Instead of asking the brand to justify its position the blogger has acceded to their outrageous demands.  The attorney who sent the demand can report beak that he successfully defended the brand without mention the potentially devastating brand tarnishment that occurred by treating  a popular food blogger as a criminal.

We the people are stuck in a legal catch-22.  We continue to receive cease and desist letters and take down notices which border on ridiculous.  However fighting them can put oneself in an untenable position.  Having to fight a legal war against a large corporation with significant legal resources.  As a result the cease and desist letters and take down notices become more frequent as attorneys can cite their high success rate.

Until someone fights back and can get a judge to award a major penalty for sending unwarranted cease and desist letter corporate attorneys can continue to  blindly send out unjustifiable take down notices and claim victory.  The sad truth is that no one is winning.  The brands that the attorneys represent lose major PR and brand loyalty every time one of these letters is sent to someone it shouldn’t have been.

There is hope though!  United States District Judge Jeremy Fogel, denied a motion to dismiss in a lawsuit filed by Stephanie Lenz against Universal Music alleging misrepresentation pursuant to a DMCA take down notice. Fogel also held that copyright owners must consider fair use before sending take down notices.

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Email to an Artist re: Jamie Thomas and KaZaA

trueAnthemscreenshot(As regular readers already know, I work part time for trueAnthem an online music distribution and viral marketing company.  Below is an email from one of trueAnthem’s artists and my response.)

Greg what is your stance on the RIAA suing people that do downloads on KAZAA and like services…. as I was logging in to yahoo saw this article featured … Yahoo Jamie Thomas Verdict

Suing individual consumers while sound legally is a stupid business strategy.  However it is not surprising given the old business model.   The people in charge of the RIAA and music labels got to their positions because of their knowledge of the music industry, contracts, distribution, and marketing.  As a result it is not surprising that they failed to understand the technology available and how to profit off of it.

From their standpoint the technology was something to fear.  Take a look at the recent writers’ and actors’ strikes and you will see how everybody is fighting over what the revenue distribution should be for digital downloads.  Because people don’t know what the digital pay model will look like they are afraid to create deals (they have no idea whether they are getting a good deal or a bad one.)  The alternative is to license content on a revenue share model rather than a royalty rate.  This would leave music labels and movie studios in the positions they have put their talent for years: relying on someone else’s honest accounting.  Given the rumors of bad accounting in the movie and music business it is not surprising that the revenue sharing model is not one that the studio executives jumped on quickly.

catch22Personally I believe the RIAA and record labels should have made licensing of catalogs extremely easy early on and thus allowed lots of different distribution models to be tested.  Had they done this, market theory suggests that the good ones would have succeeded and everyone would be in a better position than they are today. (Again I think studio executives expertise is partly to blame. As I said earlier their expertise was not technology.  As these models succeeded they would be replaced by executives who were both experts in technology and the music industry.  Thus even if they had been smart enough to have done this they would have been signing their own pink slips.  Considering this Catch-22 it is not surprising that they did not embrace the technology.)

Another reason why they did not adopt digital distribution early on was the fear of piracy.  The theory behind most early RIAA and studio attempts at digital distribution revolved around DRM (trying to assure that the music was not copied and distributed for free.)  One of the problems with this focus is that it mainly restricts legitimate uses by your customers while doing little to restrict those who are going to pirate music.  Video game companies are currently dealing with this as well and are beginning to realize that they will never be able to keep everyone from getting the game for free. Instead they are focusing on creating incentives to buy the game rather than get it for free (back to value added services.)

Had the music industry recognized this from the start I believe they could have discovered they were profiting despite the piracy.  A working paper by some people at Harvard Business school argues that they are still profiting despite piracy (and their own missteps.)  Ars Technica has written a good summary of the paper.

I think that some of this should have been obvious in the sense that the music industry has been profiting despite free distribution for a long time.  Radios have been playing music for free since the early 1900s.  Despite this free distribution, music labels have profited.  In fact I would argue that without this free distribution they would have profited much less because they would have had no easy vehicle to get people to listen to the music.  Very few people are going to buy music from a band they have never heard.

Getting back to KaZaA, I think that even with the reduced digital distribution market available it was not hurting music sales as much as record labels believe (I have an old post about other possible reasons for decline in music sales.)  I believe a majority of people are using the internet to discover the music people discovered on the radio in the past.  While some people will inevitably “steal” music they otherwise would have purchased, lots will buy music they otherwise would never have discovered.  I think the biggest thing digital distribution has done is create larger markets for niche bands.  In the past labels where limited in signing and distributing bands that catered to smaller niche markets because of the distribution costs.  The internet reduces this problem by aggregating people with similar music tastes (such that they can find bands that fit their niche more easily) and reducing the cost of distribution (less of a financial barrier to distribute the music in the first place.)

happy-gilmore-cheque-checkAs far as the Jamie Thomas $1.9 million dollar verdict I think it hurts the record labels as much if not more than it helps them.  From what I have read Jamie Thomas was the perfect person for them to go to trial against (other than her being a mom.)  While I believe the evidence linking a user to specific uploads is tenuous at best, the evidence against Jamie Thomas was strong: she did not have a wireless router, she replaced her hard drive after being notified of her infringement, she used her only internet username, she regularly locked her computer, she was caught lying numerous times…  She clearly deserved to lose the lawsuit.

That being said the RIAA is never going to see the $1.9 million dollars and all it does is make them look like even bigger bad guys because of the large amount of the award.  Nobody objectively thinks that $1.9 million is a fair penalty for her.  If the RIAA were smart it would settle with her today for $5-10k and announce how given the circumstances of a single mother of two they would rather not see the money then be at all responsible for financially ruining the family.  Then they need to bring up the artists whose songs she “stole” and give them each their share of the settlement.

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EMI sues Grooveshark, but what about the songwriters?

groovesharkToday’s big IP headline not involving the Jamie Thomas trial is that EMI has sued Grooveshark. Grooveshark is an interactive online streaming music service.  Grooveshark’s motto is “play any song in the world for free.”

The focus is on how Grooveshark was in the midst of negotiations with EMI when EMI sued. While the articles I have seen correctly point out that this is not an usual negotiation ploy by labels (see Universal/Myspace and Imeem/Warner) none have mentioned the royalty rates Grooveshark must pay to songwriters and music publishers as an interactive music service.

My question isn’t why EMI is suing Grooveshark, but why hasn’t someone else done it already. The latest agreement approved by the copyright royalty board bases the rates on the licenses with record labels. Given that their is apparently no agreement with any of the major record labels, I find it unlikely the songwriters and music publishers were getting paid.

I imagine songwriters and music publishers are used to this as the 2006 agreement is still under appeal (and thus it is unlikely they have seen any money.)  Still given the amount of fighting over this latest agreement and the late payment provisions it seems like some litigious songwriter or music publisher would have wanted to set a precedent.

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Danger Mouse Releases a Blank CD!

DNOTOne of the stories that broke during finals that I was dying to write about was Danger Mouse’s release of his new album “Dark Night of the Soul.”

The story is that for unknown legal reasons EMI has refused to release Danger Mouse’s album. While in the past record labels’ decisions where conclusive, the internet age has given artists other options. In that vain, Danger Mouse has refused to not release the album and has decided to release the cd as a book:

This limited edition art book contains 100+ pages of original photographs by celebrated film director David Lynch. Only 5000 copies have been printed and each one is hand numbered.  The book will also come with a 24″ X 36″ poster as well as a custom designed CD-R (poster comes folded).
Please note:  Due to an ongoing dispute with EMI,  Danger Mouse is unable to include music on the CD without fear of legal entanglement. Therefore, he has included a blank CD-R as an artifact to use however you see fit.

The internet of course has obliged and the album is currently available on torrent sites as well as NPR’s on demand music service.
tpbdnotsscreenshot

Not only is Danger Mouse’s release yet another demonstration of how music can be released both for free and for profit. But it also demonstrates yet another way artist can and are releasing music without labels.

Legally the release presents an interesting question of contributory copyright infringement (assuming EMI owns a copyright in the album not Danger Mouse.) Contributory infringement requires knowledge of the infringing activity and material contribution. While Danger Mouse’s instruction arguably raise a case for both, the question of the CD is not so simple.  Purchasing music CD-Rs includes a royalty payment. 17 USC §1008 provides that no action  may be brought for the “noncommercial use by a consumer of such a device or medium for making digital musical recordings.” Thus burning the album to the CD-R would not be actionable.

While EMI would/will likely argue that Danger Mouse is still inducing purchasers to download the music (itself a potential infringement), the material contribution claim is considerably weakened without the CD claim. Since the full story of who owns the copyright in the album and why EMI has refused to release it is currently unknown, the legal implications of this release are impossible to know.

All of that being said, Danger Mouse’s innovation in releasing his album makes this my favorite music release story of the internet age.

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La Russa v. Twitter – Update on the Update – Not Settled!

One of the big stories on Friday was that Twitter had settled with La Russa over his trademark lawsuit.  This was surprising news considering lots of blogs had carried the inital story and the consensus was that La Russa had no basis for his suit.  Thankfully there is another update.  Twitter is reporting that they did not settle with La Russa and that the AP story is untrue.

La Russa said Friday that Twitter has agreed to pay legal fees and make a donation to his Animal Rescue Foundation.

As opposed to:

Reports this week that Twitter has settled a law suit and officially agreed to pay legal fees for an impersonation complaint that was taken care of by our support staff in accordance with our Terms are erroneous. Twitter has not settled, nor do we plan to settle or pay.

It is good to see that Twitter did not establish dangerous precedent by giving credence to the claims made by La Russa and his attorneys. Conversely it is sad to see that the AP and/or La Russa misreported the facts.

Makes me wonder who is going to want to pay for AP content

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Tony La Russa sues Twitter — but why?!?!

As I am sure you have already heard Tony La Russa, the coach of the St Louis Cardinals, has sued Twitter over an unauthorized account using his name. The question I want to know is why? After reading the complaint I am none the wiser. In fact, I am more convinced that this lawsuit should not have been filed and Mr. La Russa ought to fire whomever advised him to file this suit.

For starters, lets assume that the account is likely to cause confusion and did cause mental anguish and distress. The screenshot of the damaging twitter account shows that it had 4 followers. Compare that to the thousands of tweets now detailing the lawsuit. By filing the lawsuit La Russa and his attorneys have brought considerably more attention to posts allegedly damaging La Russa’s reputation. One would assume this was not the intent of the lawsuit (although it was a easily foreseeable result.)

Furthermore, reports indicate that Twitter has been responsive to celebrity requests to remove fake pages. Thus a simple request to Twitter is likely to have resulted in the removal of the page with much less fanfare. While one report indicates that La Russa did ask for the page to be taken down, the complaint makes no such allegation. In my opinion given the detailed nature of the complaint it is unlikely that such a key fact would have been omitted.

Even worse, the screenshot attached to the complaint also reveals that the page was clearly labeled a parody. This weighs heavily against a finding of likelihood of confusion, raises serious fair use issues, and in my opinion raises issues of fraud in the complaint. The complaint alleges that the statements “are impliedly written by Plaintiff himself.” I don’t understand how they could be impliedly written by La Russa when the page explicitly indicates they aren’t.

Additionally, the complaint also argues agency theory with respect to the creator of the page and Twitter. While I only have one semester of Business Organization under my belt, I am hard pressed to believe that an agency theory between the account creator and twitter will hold up in court.

Finally, I am confused why the complaint was filed in San Francisco Superior Court rather than federal court given it was filed on the basis of federal trademark statutes. Perhaps it was to try an avoid Judge Kozinski . (See Mattel Inc. v. Universal Music International for Kozinski’s take on trademark’s and parodies.)

In my opinion, this is another example of a poorly thought out, poorly drafted complaint which will likely cause more damage to the attorney’s client than the alleged cause of action.

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Sotomayor and IP Part 1: Castle Rock v. Carol Publishing

In an attempt to understand the Supreme Court nominee’s take on IP law, I have re-read her decision in Castle Rock v. Carol Publishing (written when she was a district court judge.) Hopefully Sotomayor’s analysis of this difficult case (I believe it is a close call on the fair use issue) will be informative of her stance on IP.

For those that don’t know (or remember) Castle Rock involved the publishing of the Seinfeld Aptitude Test (SAT) a trivia book published without authorization.

Originality of Seinfeld – Carol Publishing claimed they were not reproducing original expression but rather “uncopyrightable facts about the Seinfeld show.” Sotomayor held that the facts depicted in a Seinfeld episode are fiction and thus original creation.

“In other words, by copying “facts” that plaintiff invented, SAT “appropriate[s] [plaintiffs] original contributions.”

Sotomayor found support for her conclusion in NBA v. Motorola where the 2nd circuit held that basketball stats were facts and thus protected by the Copyright Act in part because “[u]nlike movies, plays, television programs, or operas, athletic events have no underlying script.”

Fair Use
Purpose and character of the use:
Sotomayor held that the purpose of the SAT fit the non-exclusive purposes that §107 identifies as fair use. (this is one of the only points the 2nd circuit disagreed with her on. Therefore I believe this analysis is particularly insightful as it demonstrates a departure from the status quo.)

She held:

Though it may be “extravagant” to characterize SAT as a work of criticism or comment, the Court “must be alert to the risk of permitting subjective judgments about quality to tilt the scales on which the fair use balance is made.” Twin Peaks, 996 F.2d at 1374. Surely a text testing one’s knowledge of Joyce’s Ulysses,or Shakespeare’s Hamlet, would qualify as “criticism, comment, scholarship, or research,” or such. The same must be said, then, of a text testing one’s knowledge of Castlerock’s Seinfeld. Id. (“A comment is as eligible for fair use protection when it concerns ‘Masterpiece Theater’ and appears in the New York Review of Books as when it concerns ‘As the World Turns’ and appears in Soap Opera Digest.”)

Sotomayor’s analysis indicates a broad view of comment/criticism.  This is in line with a broad finding of fair use and heavy first amendment protection.

Transformative:
Following the Supreme Court decision in Campbell Sotomayor holds that the SAT is itself an “original creation” and adds something new to Seinfeld. She again appears to take a wide view of fair use:

Put differently, the analysis properly focuses upon whether “the new work merely ‘supersedes the objects’ of the original creation, or instead adds something new, with a further purpose or different character, altering the first with new expression, meaning, or message.”

Following this focus Sotomayor  holds that the SAT by posing trivia questions is an original creation. However, Sotomayor diminishes the importance of this holding by disclaiming that a transformative work can still infringe (citing derivative works infringing on originals.)  Sotomayor adds that the issue of whether a work is transformative is most important where it is not (and thus should be rejected from further fair use consideration.)

Commercial Endeavor:
Sotomayor states that SAT’s commercial nature “tempers, if only slightly” a finding of fair use.  Again citing Campbell Sotomayor recognizes that almost everything in the US is published for profit and thus a finding of a commercial endeavor is of little consideration to a finding of fair use.

Substantiality of the Portion Used:
Sotomayor analyzes both the amount and substantiality of the work used with reference to Seinfeld as well as the amount of the SAT consisting of Seinfeld material.  Furthermore Sotomayor holds that:

The Court’s determination that SAT is substantially similar to Seinfeld “so as to be prima facie infringing should suffice for a determination that the third fair use factor favors the plaintiff.”

While Sotomayor holds that Carol Publishing appropriated the most important elements of Seinfeld, she again minimizes the importance of her conclusion:

Because a finding of substantial similarity is a prerequisite to a prima facie claim of infringement, such a finding cannot negate the possibility of fair use. Otherwise, the fair use provision of the Copyright Act would amount to little more than a false promise of a viable defense; there would be no real chance that a prima facie case of infringement could ever be negated by a showing of fair use. The first three factors of the fair use analysis, then, suggest a somewhat unsatisfying result; plaintiff has an advantage, but one that is hardly compelling or dispositive.

(The Second Circuit court takes a different analysis of the 3rd fair use factor.  They hold that the question of substantiality is in relation to the purpose of the work and thus since the purpose of the work is “entertainment, not commentary” the amount and substantiality of the use must weigh against fair use.  Interestingly both analyses minimize the substantiality of the portion used factor based on an early finding essentially making the third fair use factor unnecessary.)

Affect on Potential Markets:
Sotomayor cites the Supreme Courts opinion in Harper that the “effect on the market for the copyrighted work is undoubtedly the single most important element of fair use.”  This is important in that it minimizes the courts retreat in Campbell “[a]ll [factors] are to be explored, and the results weighed together, in light of the purposes of copyright.”  Thus it appears that while minimizing the commercial nature of the work in the first factor she places more weight on the commercial effect. In a footnote Sotomayor explains her position stating that

Given the vigor with which the Supreme Court has emphasized this factor in the past, this Court hesitates in adapting the Second Circuit’s dicta. In any event, because neither party has any considerable advantage through the Court’s consideration of the first three fair use factors, the effect on the potential markets-however important it is relative to the remaining factors-will be determinative in this case.

While Sotomayor holds that the book compliments Seinfeld in that it is only valuable to a regular viewer of the program (and thus is not replacing the original), she still finds that the SAT has a deleterious effect on the potential market:

A Seinfeld trivia game is not critical of the program, nor does it parody the program; if anything, SAT pays homage to Seinfeld. The market for such works is one that should properly be left to plaintiff’s exclusive control.

Sotomayor’s analysis focuses on whether the potential market is one the creators would develop or license.  Specifically Sotomayor states:

The examples of parody and criticism should serve to clarify and illustrate this proposition. By the very nature of such endeavors, persons other than the copyright holder are undoubtedly better equipped, and more likely, to fill these particular market and intellectual niches.

Thus it appears that Sotomayor believes a finding for fair under the potential market factor would require the work to be of a critical nature to the  original work.

Finally Sotomayor considers Castle Rock’s failure to enter the market for trivia books. Sotomayor states:

The Court is persuaded that there is a meaningful difference, for purposes of the Copyright Act, between a copyright holder’s failure to occupy a particular market as a matter of choice, and a failure to occupy such a market as a matter of neglect.

Interestingly this implies that if an infringer could prove that a copyright holder failed to occupy a marker out of neglect that it would weigh in favor of a finding for fair use.

Conclusions:
Sotomayor concludes on the balance that the factors weigh against a finding of fair use. Her analysis appears to reveal a broader view of fair use with respect to categories of works and whether a work is transformative. Paradoxically she states that the commercial nature of the infringing work is of little weight, and then places a large amount of weight on the effect on potential markets.  Combined with her broad view of potential markets the commercial nature of a infringing work becomes the determinative factor (especially considering she discounts the substantiality of the portion used factor.)  Thus it appears that a finding of fair use is likely only where the use is either noncommercial or criticizes/parodies the copyrighted work.

To be continued …

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DreamWorks v. Dreamwerks

Anybody equate DreamWorks (of Antz, Shrek, Beautiful Mind, etc. fame) with Dreamwerks (the sci-fi convention organizer)?

In Dreamwerks Production, Inc. v. SKG Studio, 142 F.3d 1127 (9th Cir. 1998), Judge Kozinski held that DreamWorks reverse infringed on Dreamwerks trademark. (Reverse infringement is where the junior user, most recent adopter of the name, is a much larger entity than the senior user, oldest adopter of the name. In these cases the concern is that the junior user’s promotions and reputation will overtake the scenario users. I am not buying his conclusion that because DreamWorks and Dreamwerks are both in the entertainment industry that people are likely to confuse them. Anybody confused by that a Dreamwerks sci-fi convention is related to DreamWorks the movie production company? While they do sound the same, is the “reasonably prudent consumer” likely to confuse the two? I would argue that the Harlem Wizards and Washington Wizards are much more similar services than movie production and sci-fi conventions and yet the court in Harlem Wizards Entertainment Basketball Inc. v. NBA Properties, Inc. 952 F. Supp 1084 (D.N.J. 1997) held that show basketball was separate and distinct from NBA basketball.

Is Kazinski right or was Harlem wrong?

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