Archive for category Copyright

Entertainment Industry Value Added Services

(Note from the blogger: this post is less legal in nature and more my reflection on a business solution to the legal problem of copyright infringement in the entertainment industry and in particular movies)

PiracyWarningWhile much of the focus in the entertainment world seems to be on minimizing pirating of content there has been little focus on what the entertainment industry can do to make pirated content less appealing than legal content. This is something that every industry other than the entertainment industry has had to deal with for years.

Let me explain. People can buy electronics anywhere. This has become even more apparent as the number of electronics stores online increases exponentially. As a result local brick and mortar stores have had to compete with infinite competitors when they used to have to deal with only a handful (or perhaps even none). As a result stores have had to refocus their efforts to retain customers or risk going out of business. Since most of these stores cannot compete with the prices of online electronics stores, they have instead focused on adding value by offering good customer service and expertise. The largest examples of this are Best Buy and Circuit City. Best Buy has a reputation of having good customer service, advertises its expertise, and provides a geek squad to aid consumers who need additional help. These are all services online stores have difficulty offering. Thus while Best Buy cannot compete with online prices (as evidenced by their unwillingness to offer their price match guarantee to online prices), they continue to attract customers. Conversely Circuit City had built up a reputation of poor customer service. Thus it was unable to retain as many customers as Best Buy and has gone out of business.

MBMarriotPerhaps a simpler example is hotels. This past weekend I paid $90 to stay at the Marriot rather than $55 to stay at a cheap nearby motel. Why? Because Marriott provides services I value above and beyond a place to sleep. Marriott has a reputation for great customer services, clean rooms, and fancy hotels whereas I suspected the $55 hotel might not maintain the same level of cleanliness or service.

How does this relate to the entertainment industry? The entertainment industry has held a monopoly on content for a long time. As a result consumers had a choice between the entertainment industry’s offering or nothing. Now however there is a plethora of cheap or free content available to the consumers as well as pirate content. As a result the entertainment industries is seeing a reduction in profits. In response to this reduction the industries has fought to limit/eliminate the pirated content. While nobody should argue that the industries should not try to prevent piracy. The fact is that entertainment piracy is a reality in the world today. Thus the entertainment industry should focus on how it can provide value added service like Best Buy and Marriott which entice consumers to pay more for something. Marriott and Best Buy continue to succeed despite lower priced alternative, and I believe the entertainment industry can do the same thing.

UpMonday evening I saw my first 3-D movie, Up. While watching animated movies is usually something I relegate to my Netflix list rather than paying $10+ dollars in a movie theater, I was curious to see the 3-D technology up close and in person. I was impressed. In my opinion the movie was good not great, but the subtleties of depth on the screen were incredible. Some of the people in our group felt that the movie did not have much 3-D and were disappointed with the lack of a large difference. I on the other hand felt that the depth of the movie was fantastic and part of the beauty of the 3-D was that it was so realistic and well done that it wasn’t in your face.

The point of all this is that 3-D movies are something I will likely pay to see in a theater again. Recently my movie going experience has dropped to a handful of movies a year with the rest relegated to my wonderfully cheap Netflix account. However by adding something above and beyond what I can get at home for cheap (or free if I wanted to download a pirated version), the studies have enticed me to go to the theater and spend more money. By adding a feature (3-D) studios have enticed me to pay more for something that I can get for less just as other industries have and do. I believe the entertainment industry can flourish despite piracy by providing value added services unavailable with pirated content.

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Danger Mouse Releases a Blank CD!

DNOTOne of the stories that broke during finals that I was dying to write about was Danger Mouse’s release of his new album “Dark Night of the Soul.”

The story is that for unknown legal reasons EMI has refused to release Danger Mouse’s album. While in the past record labels’ decisions where conclusive, the internet age has given artists other options. In that vain, Danger Mouse has refused to not release the album and has decided to release the cd as a book:

This limited edition art book contains 100+ pages of original photographs by celebrated film director David Lynch. Only 5000 copies have been printed and each one is hand numbered.  The book will also come with a 24″ X 36″ poster as well as a custom designed CD-R (poster comes folded).
Please note:  Due to an ongoing dispute with EMI,  Danger Mouse is unable to include music on the CD without fear of legal entanglement. Therefore, he has included a blank CD-R as an artifact to use however you see fit.

The internet of course has obliged and the album is currently available on torrent sites as well as NPR’s on demand music service.
tpbdnotsscreenshot

Not only is Danger Mouse’s release yet another demonstration of how music can be released both for free and for profit. But it also demonstrates yet another way artist can and are releasing music without labels.

Legally the release presents an interesting question of contributory copyright infringement (assuming EMI owns a copyright in the album not Danger Mouse.) Contributory infringement requires knowledge of the infringing activity and material contribution. While Danger Mouse’s instruction arguably raise a case for both, the question of the CD is not so simple.  Purchasing music CD-Rs includes a royalty payment. 17 USC §1008 provides that no action  may be brought for the “noncommercial use by a consumer of such a device or medium for making digital musical recordings.” Thus burning the album to the CD-R would not be actionable.

While EMI would/will likely argue that Danger Mouse is still inducing purchasers to download the music (itself a potential infringement), the material contribution claim is considerably weakened without the CD claim. Since the full story of who owns the copyright in the album and why EMI has refused to release it is currently unknown, the legal implications of this release are impossible to know.

All of that being said, Danger Mouse’s innovation in releasing his album makes this my favorite music release story of the internet age.

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No Fair Use at Copyright Office

I discovered something interesting by accident today. If you go to http://www.copyright.gov/laws/

http://www.copyright.gov/laws/ screenshot

http://www.copyright.gov/laws/ screenshot

Now click on the “Fair Use” link.

You discover that Fair Use does not exist!

Fair Use link screenshot

Fair Use link screenshot

Conspiracy or honest mistake?

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The Case for Digital Casebooks

Kindle DX

In connection with the recent release of the Kindle DX, I have been reading a lot about how the Kindle and digital books will affect law school and lawyers.  (Also the bankrupt state of California just announced it would begin using open source, digital textbooks in schools.)  Considering laptops fill modern day law school classrooms, digital law school casebooks seems like a no-brainer.  Students would be able to carry all of their casebooks with them everywhere, search for a particular phrase or case easily, and copy and paste phrases into notes.  With the wealth of e-reader and pdf technology available, highlighting and making notes in the margins is as easy on digital copies as it is on physical ones.

The more I think about the usefulness of having digital copies of my law school books the more I am surprised they are not currently widely available.  I would definitely pay an extra $20 to have both a physical and digital copy of my casebooks.  I would never have to haul the heavy books with me to class.  Nor would I have to prioritize which books to take with me since they don’t all fit in any bag I am willing or able to bike to class with.  Unfortunately, digital copies of casebooks are limited at best.  Presumably one of the major reasons is the fear of the books being pirated online.  While DRM is an obvious solution, the successes and failures of DRM make it a less than ideal one.

Pirated BooksIn the meantime, one blog I found advocates manually converting physical casebooks to digital ones.  While this raises major copyright and fair use issues, it also demonstrates that digital copies are already available.  Consider again the laptop filled law school classrooms.  Do you believe that these students will continue to be satisfied with physical copies of their books?  I believe the market demand for digital casebooks is just beginning to rise and thus legal publishers ought to figure out a way to publish digitally for a profit before pirated books fill the void.


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Sotomayor and IP Part 1: Castle Rock v. Carol Publishing

In an attempt to understand the Supreme Court nominee’s take on IP law, I have re-read her decision in Castle Rock v. Carol Publishing (written when she was a district court judge.) Hopefully Sotomayor’s analysis of this difficult case (I believe it is a close call on the fair use issue) will be informative of her stance on IP.

For those that don’t know (or remember) Castle Rock involved the publishing of the Seinfeld Aptitude Test (SAT) a trivia book published without authorization.

Originality of Seinfeld – Carol Publishing claimed they were not reproducing original expression but rather “uncopyrightable facts about the Seinfeld show.” Sotomayor held that the facts depicted in a Seinfeld episode are fiction and thus original creation.

“In other words, by copying “facts” that plaintiff invented, SAT “appropriate[s] [plaintiffs] original contributions.”

Sotomayor found support for her conclusion in NBA v. Motorola where the 2nd circuit held that basketball stats were facts and thus protected by the Copyright Act in part because “[u]nlike movies, plays, television programs, or operas, athletic events have no underlying script.”

Fair Use
Purpose and character of the use:
Sotomayor held that the purpose of the SAT fit the non-exclusive purposes that §107 identifies as fair use. (this is one of the only points the 2nd circuit disagreed with her on. Therefore I believe this analysis is particularly insightful as it demonstrates a departure from the status quo.)

She held:

Though it may be “extravagant” to characterize SAT as a work of criticism or comment, the Court “must be alert to the risk of permitting subjective judgments about quality to tilt the scales on which the fair use balance is made.” Twin Peaks, 996 F.2d at 1374. Surely a text testing one’s knowledge of Joyce’s Ulysses,or Shakespeare’s Hamlet, would qualify as “criticism, comment, scholarship, or research,” or such. The same must be said, then, of a text testing one’s knowledge of Castlerock’s Seinfeld. Id. (“A comment is as eligible for fair use protection when it concerns ‘Masterpiece Theater’ and appears in the New York Review of Books as when it concerns ‘As the World Turns’ and appears in Soap Opera Digest.”)

Sotomayor’s analysis indicates a broad view of comment/criticism.  This is in line with a broad finding of fair use and heavy first amendment protection.

Transformative:
Following the Supreme Court decision in Campbell Sotomayor holds that the SAT is itself an “original creation” and adds something new to Seinfeld. She again appears to take a wide view of fair use:

Put differently, the analysis properly focuses upon whether “the new work merely ‘supersedes the objects’ of the original creation, or instead adds something new, with a further purpose or different character, altering the first with new expression, meaning, or message.”

Following this focus Sotomayor  holds that the SAT by posing trivia questions is an original creation. However, Sotomayor diminishes the importance of this holding by disclaiming that a transformative work can still infringe (citing derivative works infringing on originals.)  Sotomayor adds that the issue of whether a work is transformative is most important where it is not (and thus should be rejected from further fair use consideration.)

Commercial Endeavor:
Sotomayor states that SAT’s commercial nature “tempers, if only slightly” a finding of fair use.  Again citing Campbell Sotomayor recognizes that almost everything in the US is published for profit and thus a finding of a commercial endeavor is of little consideration to a finding of fair use.

Substantiality of the Portion Used:
Sotomayor analyzes both the amount and substantiality of the work used with reference to Seinfeld as well as the amount of the SAT consisting of Seinfeld material.  Furthermore Sotomayor holds that:

The Court’s determination that SAT is substantially similar to Seinfeld “so as to be prima facie infringing should suffice for a determination that the third fair use factor favors the plaintiff.”

While Sotomayor holds that Carol Publishing appropriated the most important elements of Seinfeld, she again minimizes the importance of her conclusion:

Because a finding of substantial similarity is a prerequisite to a prima facie claim of infringement, such a finding cannot negate the possibility of fair use. Otherwise, the fair use provision of the Copyright Act would amount to little more than a false promise of a viable defense; there would be no real chance that a prima facie case of infringement could ever be negated by a showing of fair use. The first three factors of the fair use analysis, then, suggest a somewhat unsatisfying result; plaintiff has an advantage, but one that is hardly compelling or dispositive.

(The Second Circuit court takes a different analysis of the 3rd fair use factor.  They hold that the question of substantiality is in relation to the purpose of the work and thus since the purpose of the work is “entertainment, not commentary” the amount and substantiality of the use must weigh against fair use.  Interestingly both analyses minimize the substantiality of the portion used factor based on an early finding essentially making the third fair use factor unnecessary.)

Affect on Potential Markets:
Sotomayor cites the Supreme Courts opinion in Harper that the “effect on the market for the copyrighted work is undoubtedly the single most important element of fair use.”  This is important in that it minimizes the courts retreat in Campbell “[a]ll [factors] are to be explored, and the results weighed together, in light of the purposes of copyright.”  Thus it appears that while minimizing the commercial nature of the work in the first factor she places more weight on the commercial effect. In a footnote Sotomayor explains her position stating that

Given the vigor with which the Supreme Court has emphasized this factor in the past, this Court hesitates in adapting the Second Circuit’s dicta. In any event, because neither party has any considerable advantage through the Court’s consideration of the first three fair use factors, the effect on the potential markets-however important it is relative to the remaining factors-will be determinative in this case.

While Sotomayor holds that the book compliments Seinfeld in that it is only valuable to a regular viewer of the program (and thus is not replacing the original), she still finds that the SAT has a deleterious effect on the potential market:

A Seinfeld trivia game is not critical of the program, nor does it parody the program; if anything, SAT pays homage to Seinfeld. The market for such works is one that should properly be left to plaintiff’s exclusive control.

Sotomayor’s analysis focuses on whether the potential market is one the creators would develop or license.  Specifically Sotomayor states:

The examples of parody and criticism should serve to clarify and illustrate this proposition. By the very nature of such endeavors, persons other than the copyright holder are undoubtedly better equipped, and more likely, to fill these particular market and intellectual niches.

Thus it appears that Sotomayor believes a finding for fair under the potential market factor would require the work to be of a critical nature to the  original work.

Finally Sotomayor considers Castle Rock’s failure to enter the market for trivia books. Sotomayor states:

The Court is persuaded that there is a meaningful difference, for purposes of the Copyright Act, between a copyright holder’s failure to occupy a particular market as a matter of choice, and a failure to occupy such a market as a matter of neglect.

Interestingly this implies that if an infringer could prove that a copyright holder failed to occupy a marker out of neglect that it would weigh in favor of a finding for fair use.

Conclusions:
Sotomayor concludes on the balance that the factors weigh against a finding of fair use. Her analysis appears to reveal a broader view of fair use with respect to categories of works and whether a work is transformative. Paradoxically she states that the commercial nature of the infringing work is of little weight, and then places a large amount of weight on the effect on potential markets.  Combined with her broad view of potential markets the commercial nature of a infringing work becomes the determinative factor (especially considering she discounts the substantiality of the portion used factor.)  Thus it appears that a finding of fair use is likely only where the use is either noncommercial or criticizes/parodies the copyrighted work.

To be continued …

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Itunes for news?

I stumbled across a great article on twitter (thanks to @copyrightlaw) about how 3 media execs are trying to start an RIAA/Itunes for news. The writer Mike Masnick hits the nail directly on the head as far as I am concerned:

The news is important, but people want to be able to share the news, spread the news and discuss the news — and you can’t do that when it’s behind a paywall. The very act of putting up a paywall diminishes the value of the cont

This seems to be a concept the RIAA and more recently the AP keep missing. Intellectual Property derives its value from being shared. It is the basis for all U.S. IP law; creators are granted limited duration monopolies in exchange for sharing the information with the public. The whole point is

To promote the Progress of Science and useful Art

In this social media age, the value of information is directly tied to your ability to instantly share it and your opinion about it.

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My Problem with EULAs

The great thing about law school (when taught properly) is that it fosters discussion. Yesterday in my Advanced Copyright’s class we were discussing Reverse Engineering. As a result of the discussion, I finally figured out how to articulate my problem with End User License Agreements (EULAs.) As some of you know, it was my own encounter with reverse engineering and EULAs which sparked my interest in law school in the first place.

The problem with EULAs, other than that everyone agrees to them without reading them, is that they often preempt Federal Copyright Law (in my opinion.)

The constitution states “Congress shall have Power . . . To Promote the Progress of Science and useful Arts, by securing for limited Times, to Authors and Inventors, the exclusive Right to their respective Writings and Discoveries.”

When Congress codified copyright law with the Copyright Act of 1909, they granted copyright protection beginning at the moment of publication. The key, in my opinion, is that limited time monopolies are granted in exchange for publication. Therefore the exclusive rights federal copyright protection guarantees are a quid pro quo for sharing the work with the public. Furthermore, the list of exclusive rights is not exhaustive but rather specific and limited. EULAs violate these principles when they expressly withhold fair use rights or other rights not exclusively granted to the copyright holder by the Copyright Act. Put simply they are not their rights to give!

For example Apple’s Itunes EULA states “you may not copy, decompile, reverse engineer, disassemble, modify, or create derivative works of the Apple Software or any part thereof.” (A similar clause can be found in almost every software EULA.) However most courts have held that reverse engineering is a fair use as a matter of law. See Sega Enterprises, Ltd. v. Accolade, Inc., 977 F.2d 1510, 1529 (9th Cir. 1993). Therefore, Apple is expressly limiting a fair use in their EULA and thereby taking away a right the courts have held limits a copyright holders exclusive rights.

While parties are generally free to contract to whatever they wish, the Supreme Court has invalidated contracts it held to be contrary to federal law. Lear, Inc. v. Adkins 395 U.S. 653 (1969). To that end I believe provisions in EULAs similar to Apple’s which limit rights not exclusively granted to copyright holders should not be enforced as a matter of federal law preemption.

For more info see:
I. Trotter Hardy, Contracts, Copyright and Preemption in a Digital World, 1 RICH. J.L. & TECH. 2 (1995

Daniel Laster, “The Secret Is Out: Patent Law Preempts Mass Market License Terms Barring Reverse Engineering for Interoperability Purposes” (February 17, 2006). bepress Legal Series. Working Paper 975.

P.S. A big thank you to Ron Coleman for linking to my blog. This post is a hurried attempt to get more content up in hopes that the increased traffic sparks more discussion.

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Harvard and Joel Tenenbaum

Nate Anderson at Ars Technica wrote an interesting update on the Joel Tenenbaum RIAA case.

Tenenbaum, who everyone agrees is a typical RIAA target, is being defended by Harvard Professor Charles Nesson and a team of students from his class. However it appears there is some dispute as to who is leading who. In a blog post today the team wrote “Make no mistake about it: we are a student run team.” The first comment, and only thus far, is Prof. Charles Nesson stating “make no mistake, we are a faculty run team, with me as Joel’s lawyer, captain and supervisor of the team.” (post) Which is it?

My guess is that the students are trying to emphasize their importance as the true announcement was with regard to the team new addition, famous litigator Matt Feinberg. It appears that even the great minds at Harvard need help defending Tenenbaum in the face of the RIAA. Further proof that copyright law’s statutory damages are difficult to defeat. (For more info check out Ron Coleman’s recent post.

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Slow day in IP news

Recently I have been stumbling across exciting IP news everywhere I turned. The desire to share and talk about these issues is the reason I started this blog. However, it seems that I started it too late as it has been a slow IP news day.

On a side note, there is an interesting post over at Eric Goldman’s blog (a SCU Law Professor!) about a recent court decision about blogs. The court held that taking facts from someone else’s blog post and using them to create your own did not violate copyright law. This is great news for me, because it means it takes less work for me to post!

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